Best of Spring of Sustainability: Hunter Lovins

This past spring, Sustainable World Coalition co-produced the largest sustainability education and engagement initiative ever – the Spring of Sustainability, which began March 26 and continued through June 22.

The Spring of Sustainability brought the biggest names in sustainability to the world through half-hour daily teleconference presentations, one-day teleconference summits, live events, and telecourses.

Each week, in the Best of Spring of Sustainability feature, we will review the highlights of one of our favorite episodes. If you like what you see, head on over to our upgrade page for a special offer to own the entire Spring of Sustainability series. Enjoy! 

SWCoalition Heather LovinsIs it possible to make capitalism ecologically sustainable? Hunter Lovins believes it is: she explored this question at last year’s Spring of Sustainability. She argued “businesses that are the leaders in sustainability have higher stock value and higher market capitalization,” offering up one example  Dupont, which saves $1 billion a year through its sustainable practices.

Lovins shared her experiences as the president of Natural Capitalism Solutions (NCS) which takes her around the world working with numerous business firms and governments. She drew heavily from her 2012 book, The Way Out: Kickstarting Capitalism to Save Our Economic Ass, a sequel to her international best-selling book, National Capitalism, which has become a staple in green business education.

Lovins’ talk with us, at the 2012 Spring of Sustainability, brought many new concepts to the sustainability table – mainly bringing about change from within a traditionally polluted system. These ideas and her years of experiences have made her a powerful force in the struggle to create a world where economic growth can coincide with nature’s. We look forward to hearing more from her this April during the 2013 Spring of Sustainability!


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